VIBE IS an EXPERIMENTAL PLATFORM for CULTURAL CONTENT, COMMUNITY EXCHANGE and HYBRID EXPERIENCES that has EXPLORED NEW WAYS of CONSUMING CULTURE.
A project co-funded by the Creative Innovation Lab programme of the European Union, VIBE has generated an ecosystem of museum representatives, audio-visual and cultural mediation industry experts, as well as young creatives and young audiences. Main outputs have been the scouting of the challenges and opportunities of the cultural sector through co-creation sessions and an analysis of the state of the art, and the generation of innovative exhibition guidelines that have resulted in a pilot exhibition, Active Activism Act (AAA).
AAA was the pilot exhibition of the VIBE project. It was exhibited physically in Barcelona and experienced digitally worldwide, establishing the proof of concept of innovation in cultural experiences, where culture and audio-visual are bridged through digital technologies.